She is Frank creates photos that are opulent, unique and sexy:with an eye for detail and colour. Inspired by art, “women, food, sex, magazines, nature, music “ and the models used, She is Frank’s work isn’t shy about anything.
With Terry Richardson cited as one of Frank’s main inspirations, this isn’t surprising. Currently based in Melbourne, Australia, the photographer talks to us about their love for fashion, photography and why creating a trademark within ones work is important.
The reason She is Frank stood out to me is because, quite simply, I loved the photos. They spoke to me in a way that reminded me why I love fashion, why I love photography and everything that goes with it. The first photos of Frank’s I ever saw was a photo of a beautiful blonde girl, just her face, blowing a pink bubble that emphasized her bleached blonde eyebrows and highlighted her pink cheeks. Along with this she was wearing the most incredible patterned fur. I was in love. I saw this photo on a blog, and quickly scrolled down to find out who it was by; credited as ‘She is Frank’ at the bottom of the post, I opened a new tab and typed it into Google. I was then taken to the She is Frank site (which is amazing by the way). A few months later, I decided it was time to interview the mysterious She is Frank…
Occupation: Fashion Photographer
Location: Currently, Melbourne Australia
First of all, tell us a little about yourself..
My name is Frank but I’m known as ‘She is Frank’. I have lived half of my life in Denmark and half of my life in Australia. I currently live in Melbourne, Australia but I still travel a lot. I’m dangerously passionate about my work and photography. It’s all I ever talk about, think about and do. I can’t seem to stop, it’s all I know. It’s pretty much the only talent and interest I possess.
What camera do you use?
For my professional photo shoots I use a Canon 1DS Mark II. For personal projects I love shooting with 35mm film cameras. My favorite is the Leica Z2X.
As a photographer, why did you choose fashion as your main subject?
I have loved fashion for longer than I have loved photography. At a very early age I was always very fascinated and impressed by fashion magazines. It wasn’t so much the actual photography that impressed me, it was what was in the photo; the models, the makeup and the styling. It wasn’t until I discovered my love for David LaChapelle and became obsessed with his images which led me to my interest in photography.
Who are your models- do you ever use friends?
When I first started taking photos, I would photograph my family, my dog and friends. They got replaced by amateur models that I contacted via the website modelmayhem.com but now they have been replaced by agency models. As my work has evolved so has the quality of my models.
What are your main inspirations for your photography?
I’m inspired by women, food, sex, magazines, nature, music and whichever model I’m photographing at the time. I’m also very inspired by my own emotions and I often convey exactly how I feel at the given time of the photo shoot in my photos. My photos always tend to have a distinctive mood and it’s almost like a diary of how I’m feeling and what I’m going through at the time.
Are there any other creative things, such as painting, that interest you?
I love contemporary art, my favorite gallery in the world is Mori Art Gallery in Tokyo. They always feature very inspiring contemporary artwork and installations. Also, I love music videos and the art of creating visuals to match a song. I’d love to do a music video some day.
What first attracted you to photography?
I really liked the idea of being a photographer and the challenges that come with it. I could never see my self working a repetitive ‘nine to five’ job. I enjoy working with different people every day and in different environments. I also like the beauty that’s involved in the industry, I’m very addicted to and fascinated by beautiful women and photography is my access to them.
Your photos have an amazing quality, and all the colours are amazing- do you edit your photos? And would you say that bright colours in photography are a trademark of yours? I love color. Color can emphasize the story you’re trying to convey and it can carry an important metaphoric meaning too. Creating a trademark in my images is very important to me and it’s something I’m still working on. When you see a Annie Liebowitz photo, it’s obvious that it’s a Annie photo, the same goes for Jurgen Teller, Terry Richardson and Miles Aldridge. You can recognize their work because their style is so iconic. I think creating that stamp in ones work is very important.
Would you say that your photography reflects who you are?
Yes, very much so. If you read in to my photos you can actually get to know me very well. My photos are an exact representation of what goes on inside my mind and how I view women and the world.
Do you do the art direction and/or styling for your shoots?
I control everything on the shoot, from the concept to the theme and location. It’s all me. However I do give a lot of freedom to the makeup artist and the stylist. I trust their individual expertise. But I’m very bossy with my models, I give them a lot of direction on shoots. I have a very clear idea of how I want them to act and pose.
Who are your main inspirations?
I love photographers Guy Bourdin, Miles Aldridge, Helmut Newton, Juergen Teller, Martin Parr, David Lachapelle, Steven Klein and Terry Richardson. I’m always in awe of what they do. I’m also inspired by other amazing artists such as Kanye West who’s constantly pushing boundaries in his music in his videos in society and most of all himself and fashion designer Martin Maison Margiela who’s collections are very simple yet also very complicated.
Where do you see yourself five years down the line?
My optimistic view is a little different from my realistic view, but I’ll give you my optimistic view. I see myself traveling the world, photographing top models for magazines such as Self Service, i-D, Purple, Love, Interview and Italian Vogue.
CHECK OUT sheisfrank.com
Interview & Text by Emma Hoareau