Ferran Cubedo captures the details. The details of life, of feelings and nature. “I am always searching for the “beauty” within everything and I feel that there is always more than the standard point of view of this world.” In our interview he tells us about the perfect picture and why he loves Barcelona so much.
Describe yourself with two sentences.
I’m a 34 years old Creative director from Barcelona. My daily routine is working for brands, advertisment, branding, web, and all this stuff. I see myself as a curious person that needs to constantly question the status quo and the “reality”. I am always searching for the “beauty” within everything and I feel that there is always more than the standard point of view of this world.
What is the perfect picture for you?
I think there is no perfect picture as a standard alone. We need to realize that pictures are viewed not as they are, but as we are. So the place and moment I live in is very important. The perfect picture for me now is probably not that perfect the following year, and the next decade. For me the perfect picture for every moment, is the picture that connects with my emotions, because I see myself reflected or challenged within my visual culture. And it makes me go forward in the knowledge and roots of myself. Beauty within the picture is also very important to me, I think is a force that allows me not to stay quiet, but move forward and continue exploring.
What does photography mean to you?
It’s something that I actually can’t describe in detail, because I’m also in the process of knowing the meaning of my work, and that is what makes it so addictive to me. I’m chasing in finding myself and my point of view or inner vision. Another important thing is that this is a way I found to contribute to others, with my understanding of the world, or challenging them to question the things they see. I think it is a process of learning and showing this… maybe about the meaning why we are here in this world, the evolution.
The best things about Barcelona?
I’ve travelled to Tokio, China, Berlin, London…and find Barcelona the best place for living in a city. Good weather, entrepreneur feeling. Barcelona has also a very special inheritance in arts and design, and this is something you can feel in every detail and place in this city, so it is very inspiring.
Where do you see yourself in a few years?
I see myself travelling and looking forward to know more and more about my journey within photography and visual arts. But sometimes I see myself living in a small island close to here, called Menorca. It is an incredible place to live far away from the city.
The most important thing in life is?
Love. Because it gives us (without knowing it) the energy to do the things we need in order to evolve.