Propagande Noire prefers simple lines to create a minimal, elegant style, easy to wear because of these peculiarities, but at the same time quite futuristic for the most sophisticated occasions.
What captures about PN’s last collection is the mood, reminding of the quietness before the storm. The impression is of something moving slowly and imperceptibly in the air, so nobody knows when the threatening clouds will cover a lazy blue sky.
Polaroids have been a particular choice for this campaign, it’s an interesting mode to mix a strong character and a romantic sensation.
Maybe that strange quietness I felt watching the photos for the first time, came from the magic effect that only the analogical camera can give.
Article by Nina Sever