Liberated heart’s Spring/Summer collection, The Bloom Generation, is an anthem to the rising stars of the digital age – where creative expression is a universal right and social media is your megaphone.
A vibrant colour wheel inspired by 80s pop melds with the brand’s psychedelic roots, in the five prints of the season – Déjà Vu, Enter The Void, The Butterfly Effect, Ecstasy and Utopia. C-Heads gives you a first sneakpeak of Déjà Vu photographed by Ruby Heart starring River Johnson and mua by Noel Fischetti. “We shot the Déjà Vu set at the Bates Motel in Los Angeles, California. I wanted to shoot the colourful outfit against a white background to showcase the vibrancy of the clothes. The location is an abandoned motel on the sunset strip. The old building that is painted completely white by artist Vincent Lamouroux – even the surrounding palm trees and the huge billboard next to it. The building is constantly being re-painted to keep the all white paint job.” Sunglasses by zeroUV and shoes by YRU.