Today I’m very happy to show you this huge interview with the italian designer Licia Florio. If you appreciate her clothes, you can buy them on her new online store www.ilflor.com
Hi Licia. You are Italian, like me, and I’m very happy to take a piece of our peniunsula on the international mag C-Heads. I would start from here to ask you the first question. What are the aspects of style in which you feel close to our country and in what do you feel a bit foreign? I like the quality, the sartorial and handcraft skills of our country. I love the tradition and the history, the strenght with which we are able to renovate ourself. I don’t appreciate the ostentation of the brands, the corporativisms, the unhealthy competition and the rumors.
On your website I read that your brand would like to realize simple clothing, able to enhance shapes, but being comfortable. Your ideas as a designer also reflect what you look for in clothes, as a client? I draw and I produce only the clothes that I would like to have. I think that there is space in the market for a collection with the characteristics that I want to achieve. I’m a careful client and I’m very critic. I like to buy clothes in the vintage shops and online.
In your research as a stylist, who have been the fashion designers that inspired you the most?
The school of Antwerp, Prada, Marni, the Japanese school, the Italian tradition, the workwear, unknown vintage clothing.
Your last winter collection was inspired by the birch, the oleander, the pine. You combined the human world with the vegetal one. What do you expect to communicate to us with you new spring collection?
In that winter collection I worked starting from the city, that characterize itself as a natural enviroment (my city, my forest). I gave to each piece of clothing the latin name of the trees as they were a part of this ecosytem. For the summer I have been inspired by the nautical world: a relationship with the nature and the travel, with the enterprise. Colors, natural textiles and simple geometries that create a train of thought with the seasons.
In your works the attention for the choice of colors and materials is very evident. What are the colors and the materials you prefer to work with? And how do you choose them?
In my research work, working on the textiles is fundamental. I use natural textiles (hemp cloth, linen, silk, cotton) and I match them with colors that show them up and create harmony. For this season I have drawn a new pattern: a little knot that reminds the mood of the collection.
Do you find some inspiration in other kinds of art, like painting or music?
I love arts, I think that some expressions of fashion reminds them. If I wouldn’t have my brands I would keep on painting, like I did some years ago.
Who do you think is a fashion icon? Have you got one, more than one or no one?
I don’t like the icons, I prefer to be fascinated by the people that I meet every day.
What are the main difficulties that a person who wants to be a fashion designer can meet?
We know that the offer is very large and there is a lot of competition in the world of fashion, but I think that is still possible to establish and grow up as a fashion designer.
You have to be curious and to learn being self-critical on your work. You have to equipe yourself with determination and will.
What are your next projects? Are there any collaborations or things you would like to realize as soon as possible?
I’m working on the new collections for Licia Florio and for L’F unisex, the brand of shoes I’ve founded with my boyfriend Francio Ferrari. I really want to do new things and I put all my enthusiasm in new projects.
How would you describe the philosophy of your brand Licia Florio to our readers?
Simple and comfortable, able to enhance who wears it.
Thank you so much for your courtesy and having explained to us something about your ideas about fashion and your work!
Interview by Irene-Anna Gasparello