Fashion is about creativity, fun and good looks. But there also is more to it than most people would think of in the first instance. Within this topic there also lies a big responsability for all of us and the chance for us to make a big difference. And fashion and the way we deal with it in our every day life also tells us where we are standing as a society. “Sustainability” has become a big word lately and fashion university Esmod Berlin is “releasing” their first master graduates from the course “Sustainability in Fashion”. To combine creativity with the factors of egolocial, ethical, social and economical foresight is something that we can only support. The graduates will show their final collections tommorrow in front of a jury of fashion experts and on the weekend everyone can come to attend the exhibtion show. All the students have great concepts behind their collections.

German born Anna Johannsen reveals” The aim of my master project is to create a long-lasting relationship between my products and  the consumer by combining intelligent design with honest and clear communication”. 

Austrian designer Stefanie Stolitzka´s mission is “the customer’s recreation of value and emotional attachment to a product, Building a  unique connection between contemporary design and traditional craftsmanship” for her sneaker collection.

Born and raised in Hamburg but with Iranian parents, Vida Ipektchi sees a good possibilty in having a big chain compared to the size and prices of H&M in order to educate people´s consumer behaviour: “If we can change this consumption behaviour, and familiarize people with the idea of sustainable fashion and consumption  behaviour, if we make it possible, to get the concept of sustainable clothes in to the closets  and therefore minds of 1.5 Billion people, a big step in order to change the fashion industry, is  taken.”

Bojana Draca  from Croatia tells that “My master project is inspired by the idea of revolutions – literal and metaphorical. The aim of the project is to merge sustainable fashion into ready to wear fashion with innovation and creativity. My marketing strategy is based on such an integration, trust and communication. The three values of change, freedom  and strength have been consistent throughout the project since inception.”

And Spanish designer´s Daniela Franceshini vision is to “create a market for the original and special social production of craftsmanship, by facilitating a better quality of life and growth to the Nepalese communities. While at the same time meeting consumer demands for more sustainable design”

And she is asking herself and us “What does society demand from the luxury market now? Do we even need more clothes?”

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MA GRADUATE SHOW

When: Friday October 12th
Location: Platoon Kunsthalle Schönhauser Allee 9, 10119 Berlin

Entry: 7.30 pm
8 pm – 10 pm Opening Exhibition, Performance and Jury (invitation Only)
10 pm  Aftershow Party
EXHIBITION DATES ( everyone can attend!)

13th October 2012 – 12 a.m – 6 pm
14th October 2012 – 12 am – 4 pm

www.esmod.de/en

Collection Title: Fictive Capsule Collection “Love.Able”
Hair and Make Up: Jennifer Mendes
Model: Babette Rasch (Mega Models Hamburg)
Styling: Vida Ipektchi
Photographer: Nicholas Lory