View Post

HYPE x ASOS

“Tense, edgy lines snap with bold, brassy branding; shadowy blacks wrestle blinding, moonlight whites; minimal throughout, sumptuous within – ubiquitous but totally unique, that’s the brand’s way.” The label Hype was born in a bedroom in Leicester and it doesn´t come as a suprise that there is all this hype about it in the meantime.
View Post