“Every morning when I open my eyes, I look at the world in a playful and creative way. Seize the moment of excited curiosity to grow every day.” It´s so important to never lose your sense of wonder for everything. Keep your eyes open and be curious. The spring summer 2014 campaign by Anecdote is truly inspiring. Jet van Beuningen started the lovely label in 2009 and as her friends and family are very important to her it comes naturally that they play an important role in the brand. Her own life and adventures are close-knit with theirs. She wanted to make essential pieces in great qualities to wear every day. See all the wonderful summer campaign videos here.
The stories you share with your friends,
The moments you feel alive,
The special things you remember.
Each one of them you carry with you.
Together they make up your life
Remarkable, personal, fun.
Every season i share mine.
Snapshots of my life.
A collection of moments.
Welcome to anecdote.
Not high-fashion catwalk stuff,
But great essentials.
The kind that my friends and i want to wear every day.
Nothing more, nothing less.
images screenshot
