photography by Tamara Lichtenstein
text by Sarah K.
Seriously, I really had enough reading about that. It makes me sick. On a daily basis I stumble over an article that is about “redefining beauty” or “meet new beauty standards” and more of this shit. Sorry, it really makes me angry. I had enough of an industry sending us from one beauty standard to the next, making us believe that they want to improve society but are rather interested in selling us a product; that comes nicely wrapped in a “beauty redefining movement” or “a sort of political correctness”. Every generation has its role models and its own definition of beauty. But hey, when do the rulers of society, advertising, magazines and all the likes stop trying to ram their beauty standards down our throats? F.e. Before everyone was too fat, too masculine, now everyone seems too thin and f.e. only women with curves are real women. And what if mother nature has forgotten to give you some assets on this part? Are you not a real women then? But the confusion doesn´t stop. First you should have a big ass to adapt to the latest fashion trend and after that it´s the turn of the big boobs again and so on. And even the beauty standard that suddenly everyone is beautiful is no more than a husk of word swellings in order to draw everybody into their clever marketing strategy. Are they trying to bewilder us with all of that? Let´s just forget about trying to always put a standard, a label or an explanation to everything. Let´s just let beauty be the way it is. Without much intervention or redefinitions. Beauty lies in the eye of the beholder, however we should not look at this issue with the false assumption that everyone has the same way of looking at things. Therefore we can neither really define beauty nor force our ideal of it upon someone else or a whole generation. To make it clear again: I don´t want anyone from the outside keep telling me on what or who I should consider beautiful or not. And at the same time I also want to be allowed to not find everything and everyone beautiful either. No matter how hard you try, at the end I am the only one who will redefine for myself what I find beautiful or not, so stop trying so hard to convince me of any other bullshit.
