Model and Actress Bonnie Strange is the face of the latest PICKNWEIGHT campaign, and these images fill us with a beautiful golden bohemian nostalgia.
It´s about time to fundamentally revolutionize the fashion industry. For too long “fast fashion” has dominated our society, too much clothing is being bought, and often disposed unworn. Great that finally there is a change happening, and an ever-growing group of sustainable consumers is looking for alternatives. Such as shopping in second hand stores. Why buy something new when so much has already been produced?
Things that are well preserved are worth a second life. This is also the philosophy of PICKNWEIGHT which sells unique vintage clothes by the kilo and is one of the places you will fall in love with. From grandma’s favorite dress from the 70s to the brand new blazer with etiquette – the fashion lover will definitely find it here. Let yourself be caught by the magic of the old vintage pieces.
And we also fell in love with their latest campaign. We really can´t think of a better person as the lead character than Bonnie Strange. Bonnie is somehow like the modern Brigitte Bardot of the 21st century. A mixture of sugar-sweet face, the ability to radiate from noble to sexy and diligence. Singer Bobby Lies, who is also her boyfriend in real life, looks pretty rad in this shooting too. Put in scene by photographer Kate Bellm in Ibiza, the campaign pays homage to the bohemian vintage times.
PICKNWEIGHT already has stores in Hamburg, Berlin, Cologne, Munich, Ibiza and London soon.
Go and discover them yourself: picknweight.de/pages/picknweight-stores
PICKNWEIGHT campaign
photography/director: @katebellm
models: @bonniestrange @bobbylies
hair & makeup: @reza.hair
styling: @leilamesgarzadeh
creative director: @cosmoknudsen
editor: @_carolina_aguirre_
assistants: @maximilianport@claudiabolufer
