photo by Nathania Callista
‘It’s Never Easy’ is the name of the new album by Indonesian indie-pop singer-songwriter Gangga Kusuma aka GANGGA. And the title says it all. Also his new single “Forever” radiates a beautiful melancholic heaviness and pulls you deep into an emotional world and emotional rollercoaster.
The 23 year old artist has written this album in the hope to find “closure” and to help people to identify themselves in similar situations. There are feelings of heartbreak and not wanting to let go of a toxic relationship. And the fear of being alone is too strong, the wounds are too deep. The pleasing visual clip for his newest release “Forever” is also the second one of an introspective four piece series exploring the theme in visual cinematic images.
He tells: “As you can see in the beginning of the music video, when the boy faces “hardship” that is reflected by crawling on the ground, the girl acts like she “helps” him by giving him a drink, but turns out to be blood. Related to the previous music video (This Love Will Never End), this music video showcases how their relationship is so toxic yet none of them are willing to let go.”
GANGGA contiunes: “These music videos are all about confessing, acceptance and closure. I want to show how hard it is to love someone and to be loved by someone, how difficult it is to be in a relationship with pain, and the feeling of struggling alone. In these series of music videos you can see the ups and downs of a relationship. I want people to feel like they can relate to these music videos while listening to the meaning of each songs.”
Enjoy the video below:
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