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This video is the first visual collaboration between Italian clothing brand The End Is Near, a brand that inhabits youth culture from the core, renowned for their all over print, high quality t shirts, and net based production team Post Religion. “We used the concept of a fashion film to juxtapose memetic images relating to internet subcultures alongside the fast-food aesthetic of the collection. Designing a framework reality that parodies consumer culture, a world is created in which fast food is celebrated and idolised. In this fantasy world that allures to cyber culture images and hacker database visuals, reality is reflected as the aesthetic playground that is T.E.I.N clothing.” It is cool, weird and different; like a spaceship travel taking you on a trip back to the Nineties but mixed up with the present internet culture. We are happy to do the official premier for this video directed by Alex Wolf on C-Heads.
Director: Alex Wolf
Co-Director: Thomas James
Director of Photography: Natalja Safronova
Producers: Alex Wolf, Martin Dee, Giselle Fryatt
Post Production: Lucy Rose Sinclair
Styling: Rhona Ezuma
Art Direction: Andie Macario
Models: Charlie Barker, Sam Beadle, Gabriel Love, Rosalina Roberts