“Daily riot is a protest in favor of pleasures.” Costalamel releases new collection

“Daily riot is a protest in favor of pleasures. It’s a romantic, hedonist and radical revolution.”

Welcome to the world of Costalamel who have just released their latest collection. “It comes from the idea that we directly assume that life’s temporary but we don’t act consequently. Instead, we follow the plan we’ve been told about how to be happy and successful. If life’s temporary, why not taking pleasures seriously?” explains the Barcelona based brand the thought behind the design and specifies further: “Based on this idea, the objective was to transform a violent and decadent riot into a hedonist and romantic revolution. Using military motives, hard typos and violent & disordered punk applications in contrast with delicate messages and roses illustrations. Following the essence of Daily Riot, the collision of forms, spaces and concepts, we’ve collaborated with The Creation House project for the shooting. An amazing house located in the heart of Barcelona with a stately architecture only open for cutting-edge creative projects.” Photographer Albert Ruso is responsible for the lookbook shoot, with the help of stylist Sílvia Orell and featuring the models Clara, Pablo, Jeldri, Ibra and Joana.


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Brand: Costalamel: instagram.com/costalamel  – www.facebook.com/costalameltshirts
Photographer: Albert Ruso: www.facebook.com/albertrusophoto
Styling: Sílvia Orell: www.instagram.com/silviaorell
Location: The Creation House by Cristina Rodríguez www.instagram.com/thecreationhouse_villamayfair
Clara  www.instagram.com/grifffiths
Pablo www.instagram.com/lecucut
Jeldri  www.instagram.com/llopferotge
Ibra  www.instagram.com/ibra_ceesay
Joana  www.instagram.com/joanamassana