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Perfection is boring – Diesel celebrating “imperfection” in their new campaign

Life is Not Perfect. Fortunately. The flaws and the individual features are what make things unique. 

Diesel dropped their new Campaign “Go with the Flaw” directed by François Rousselet and photographed by Tom Sloan. “I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far”, says Diesel founder Renzo Rosso. “I have always been more interested in imperfection because it stands out from the crowd, and it’s more real.”

“Being unique is much more beautiful than being perfect,” explains Diesel Artistic Director Nicola Formichetti, whose casting approach finds incredible looking people with interesting features, affirming the message of self-love. “Change the way you look at things so even the bad becomes positive, overcoming obstacles and fears. You’ll have the best life possible.”