A big part of why the Fashion Week is so exciting is that we always discover fresh talents and new inspirations. And we were lucky enough to get invited to the INTERNATIONAL WOOLMARK PRIZE 2013, initiated by The Woolmark Company and that took place at the ME hotel in London. They were on the search for a fresh and talented designer, who could let the material wool shine in new splendour. And they stroke it rich.
Christian Wijnants, a Belgian fashion designer based in Antwerp, convinced not only us, but also the jury made out of big names such a Victoria Beckham, Donatella Versace, Diane von Furstenberg, Franca Sozzani und Tim Blanks.
“Christian has created a new style, and has implemented this in a perfect way for an industrial manufacturing. His designs are flattering, feminine and sexy, they are the modern interpretation of wool.” explains Franca Sozzani, editor in chief of Vogue Italia and L’uomo Vogue. We couldn´t have put it in a better way.
So with 100,000 Australian Dollars in his pockets and the chance of having his fashion being sold, from September 2013 onwards, in highly established shops such as Harvey Nichols- London, Bergdorf Goodman – New York, 1o Corso Como – Mailand, Joyce – China, David Jones –Sydney und Eickhoff Königsallee – Germany, not much can go wrong now for the happy and well deserved winner Christian.
He has outdone his likewise talented and international fellow campaigners Dion Lee from Australia, Ban Xiao Yue from China, Pankaj and Nidhi from India, DRESSEDANDRESSED from Japan and Sophie Theallet from the US, with his Capsule Collection made out of Merino wool. Everything is based on the simple idea to start with a white thread and use its full potential. The designer worked with a yarn made out of 100% Merino woll and created seamless pieces, knitted in one go. His main topic was to use the techniques of handmade knitwear and handmade textile colourings.
Not only do we love his wearable designs, but the fact that wool is one of the most sustainable and lasting fibres and keeps you warm and cosy in winter, makes all this even more attractive to us.
All images by Dave M. Benett/Getty Images