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HYPE SS14 – Hong Kong Video Look Book

  • April 28, 2014
  • 6.4K views
  • Sigrun
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Accentuated with the great soundtrack Intro By The XX the label Hype present their latest look book video. Shot in and around Kowloon island in Hong Kong it whets our appetite for this diverse city – well and of course for the unisex, jungle-inspired prints, myriad floral and animal nods. Models are Suki Wong; Alisia Ueno; Son Pham; Jordan Joe. Hair and Make Up is done by Shue Lai, Photography by Gobinder Jhitta and Videography by Thomas White / Black Rock Creative.

 

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Sigrun

Hello from Berlin! I love freedom, travelling, long train rides, Stefan Zweig books, cats, colours, writing postcards, music, and movies à la Woody Allen and Wes Anderson. What makes me really happy is the seaside, sunrises and sunsets and having lots of time!

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  2. Flores Nile says:
    January 27, 2026 at 9:04 pm

    Watching this look book gave me fresh inspiration for styling footwear with vibrant patterns. It’s a reminder that checking real customer experiences matters—reading insights online helps you avoid surprises. For instance, contacting Zappos customer service can clarify sizing issues or return policies, making your online shopping for statement sneakers and apparel as stress-free as enjoying this video’s cinematic vibes.

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  4. deepai says:
    August 10, 2026 at 5:26 pm

    The Hong Kong setting really gives this look book a distinct energy—the Kowloon backdrop contrasts nicely with the jungle-inspired prints and floral details. It’s a solid example of how a strong location can elevate a fashion film beyond just the clothes. For anyone working on similar visual projects, a multimedia AI generation platform could be handy for quickly experimenting with mood boards or color palettes before a shoot, though nothing beats the real cinematic feel of this video.

    deepai

  5. monalisa-1org says:
    August 10, 2026 at 7:16 pm

    The Kowloon backdrop really sets this look book apart—the contrast between the gritty urban scenery and those lush jungle-inspired prints gives the whole film a raw, cinematic energy. The XX soundtrack is a perfect match too. It makes me want to see more behind-the-scenes stills from the shoot. For anyone experimenting with visual mood boards or concept palettes before a production like this, a free AI image generator could be a quick way to test color combinations, though it can’t replicate the authentic atmosphere captured here.

    monalisa-1org

  6. monalisa1ai says:
    August 10, 2026 at 7:32 pm

    The Kowloon setting really makes this look book stand out—the urban grit contrasts so well with those lush jungle prints and floral details. The XX soundtrack ties it together nicely, giving the whole film a moody, cinematic rhythm. I also appreciate how the video captures the unisex styling without overcomplicating it; the pieces speak for themselves against that backdrop. It’s a good reminder that location and music can elevate a fashion presentation as much as the clothes do. For anyone experimenting with similar visual ideas, photo editing with ai tools could help quickly test color palettes or mood boards before committing to a shoot.

    monalisa1ai

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