Not so long ago we talked with Matt Healy from The 1975 about his passion for music and how he feels about being a “pop star”. And now the Manchester origin band The 1975 have just released the video for the final single to be taken from their debut album, ‘Heart Out’. Written by Matthew Healy and directed by Matthew Healy and Adam Powell, the video sees a young rock band upping the ante at a school talent show. “With the video for Heart Out I wanted to return to the classic performance scene. I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance. The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological. It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously i can delve into the artistic vision of the video – what it means to me, the subtext and my own emotional investment within it – but in doing so I fear defacing what the video truly is about, at face value. It’s a bunch of kids who think they’re rockstars. And…they are x.” Matthew Healy.
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