Will Coutts for Subversive´s debut collection

Today we introduce you to a new unisex accessories brand called Subversive. They took influences from vastly different experiences – music, extreme sports and events production to fashion design and being part of an all-girl graffiti crew.

“For us, Subversive is connected to the the fact we’ve always lived in urban environments – but it’s also about travelling and discovering new corners of the planet.” On their first collection they collaborated with upcoming photographer Will Coutts and the models Tu Bang, Reema Reem, Suren My Panda Shall Fly and Max Granger. “Dont be good, be great!“ for us is not only the name of the first collection but also our motto for day to day life. Everything is about doing what you believe in and making your own way of getting there. Thats why for the first photoshoot we decided to invite our friends who – for us are the ambassadors of this sentence; strong personalities with amazing style and creative background. Definitely following their own routes.” And we say: Be great means also to do good! Because actions always speak louder than words…