Today we spotlight the London based streetwear label BÄAS which focuses on producing innovative, quality products that show off exceptional ability to merge design and artistic expression. Founded in 2013 the design philosophy is all about connecting traditional cultural patterns with frequently evolving innovative urban fashion.
“In the early days of the label, before we had even considered properly printing products, we were creating tees using just stencils and spray paint as a way of creatively saving money. The main themes of these stencils were basic logos and pictures of influential figures, such as The Fresh Prince”. says brand founder Dan Gaffney. “We wanted to pick a totally unrecognisable name and having spent the first years of my life in Holland decided on BAAS, a direct translation of the English word boss. As the design process progressed and we started to toy with the idea of professionally printing our own tees, our ideas began to encompass wider cultural influences. We decided to build on the name BAAS and add the umlaut above the A, adding a unique identity to the word and creating the brand. One of the other key elements of the brand is our strong relationship with the growing house music scene.”
We raffle 1 tee and 1 beanie. (female – size M) All you need to do is to write us a short mail to contact @ c-heads.com with the subject “BÄAS” until the 14.12.2014 and let us know on which occasion you are going to wear both things for the first time in case you win. Good luck!
Website: www.baasclothing.com
Facebook: www.facebook.com/BaasClothing
Instagram: instagram.com/baasclothing
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