An independent south London street clothing label that focuses on providing high-quality products at streetwear prices, this summer Superior Belief has continued the plan to get back to basics by focusing on high-quality graphics and finishing but also bringing some new technical effects and pieces into the mix…

Each piece this season will see the return of the embroidered patch on the back, which is something the brand did when they first started. And the colour palette looks to be a lot punchier than any previous season – the label has quite deliberately chosen a flux bright colours for the graphics. Enjoy the lookbook starring Chris Tanner photographed by Gobinder Jhitta in Camden.

 www.superiorbelief.com