“The People Vs. is the story of the streets and people who occupy them. It was 3-years ago to this very week, that our dream was born from a desire to create vintage-inspired fashion for the moment.”

The Australian brand began with a small boutique space in the alleys of Bali, trawling flea markets and experimenting with alternate design technique to create their signature looks. “Come Sydney via New York City and in-between, we draw from icons of the past and give a voice to the anti-establishment offering high-quality unisex grunge garments for the people”. The new capsule campaign “Freedom” is an extension of those original idealisms shot in NYC by videographer Joe Termini and featuring fresh-faced friends Hailey Baldwin, Jordan Barrett and Oli Benz.