The idea behind “Don’t grow up” is a collision between two antagonistic Worlds: the romantic idealism of a kid to find his way in life that violently crashes with adulthood’s lies.
With this collection the Barcelona based label Costalamel empowers the brand’s style based on the beauty of contradictions. “On the one hand a relaxed, natural, unkempt, spontaneous and rebellious aesthetics. Reinforced with a photography that seeks blur, accident and naturalness: the imperfect, unfinished and open work. On the other hand, in graphics: simplicity, minimalism, black and white, order and harmony: the finished, completed and closed work. The merge of these two Worlds so disparate, the beauty of these contradictions, is what creates the authenticity of Costalamel.”
The campaign is photographed by Elisa Carnicer featuring some street model friends in an amazing abandoned pool near Barcelona. “A mix of classy but trashy looks seeking for blur, accident and natural photos. Too much perfection is a mistake.” they explain on the shooting-