Sometimes things just don’t work out.

That’s the realization Brooklyn-based Softee’s come to on her new single. The Juilliard-trained songstress, whose real name is Nina Grollman, got her start recording bedroom-produced Katy Perry covers in her native Minnesota. The cold winters aren’t why she developed the moniker Softee, yet it is a nod to the beloved treat. It’s an earnest descriptor of her music, made especially evident on “Isn’t Enough”, the latest single from her upcoming full-length album Natural, which is due out on May 12th.

“Isn’t Enough” is a sultry synthpop affair that calls back to early 2010s indie like Neon Indian, but possesses an R&B sensibility not dissimilar to Dua Lipa. Thematically, it’s a little less buoyant, born out of a holiday season spent at home, reeling from an intense breakup. Regardless, there’s room to dance, and with that, space to heal.

Words by Andy Gorel
Photos by Meghan Marshall

“The different characters I play are all fragments of Softee: the worker, the performer, and the person waiting for a date. They exist inside me and they’re all sharing the struggle of being in a relationship that is no longer sustainable.”

“This video was inspired by J. Lo’s iconic video for ‘Get Right.’ I loved her playing all these different characters interacting in a nightclub, and wanted to bring some of that campiness into our vision. In our video, though, the different characters I play are all fragments of Softee: the worker, the performer, and the person waiting for a date. They exist inside me and they’re all sharing the struggle of being in a relationship that is no longer sustainable.”

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