Only by passion we can grow beyond ourselves. Musician Lisa McGuire alias Spirit of Orlando wrote the song “Shooting Up” some time ago and put it aside for a while before realizing that there was much more to it than she had initially read into it. “I wrote “Shooting Up” about moving past a rough break up, and it was actually a song that I had tossed aside. But after time passed and I came back to it I realized it also really about something larger, a period of my life of really getting real with myself as an artist and a woman.”
So the song was re-born and for the video she happily collaborated with Grant Spanier – and his prod. company, highqlty™ – and Death to Stock (which funded the project through their Full Circle creative initiative). “I wanted to create a fun and trippy video that played with the transformation. It was so much fun working with this team to really go for that and push it to the strange and dark places. Collaborating with “Death to Stock” was in its own way busting out of the rules and playing with the boundaries of the music industry and its the exact kind of territory that I’m really drawn to be in as an artist and creator.” And director Grant Spanier adds to that: “When Lisa asked me to work with her on this video I was so, so excited – first, because Lisa is such a rad human and collaborator, and second, because the song is so fucking great… I listened to it once and I knew I had to direct this project. As I developed the concept – narrative for the video, it became clear how aligned Lisa and I were ideologically and creatively. The message and ideas of this video are important for me as a storyteller, and for Lisa as an artist, so bringing this thing to life was exhilarating for both of us. As the scope of the thing grew larger and more complicated, we were lucky to have a group of passionate and talented people that helped make this thing a reality. And since the video has become such a strong part of the single, it only made sense for me to do the artwork for the track, and to connect it so closely to the video. It’s collaborations and projects like this one that get me so fucking hyped about what I’ve chosen to devote my life and work to. What a treat.” And now enjoy the video premiere here on C-Heads, observing those moments that we all sometimes dream about of doing them in real life, don´t we?
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images: making of
