wild hearts. long nights. shorts and shirts. and love like crazy.
“Our concept is to bring a cool and fresh vibe to young people worldwide.”
Pretty fresh started London based Wearever 12 is founded by three friends in London and the idea behind is to connect people around the world through their T-Shirts, contest and blog.”Our concept is to bring a cool and fresh vibe to young people worldwide. We would like to change the vision many brands have about their customers as just a target market. We want people to become part of Wearever 12 literally.” they tell us about their baby. Inspired by contemporary lifestyle they are using exclusive photos from a shoot and just print them to brighten up their T-shirt collections.
You wanna see your own image on the shirt? Great. They have also initiated a contest where people can submit images of themselves and the most voted will appear as a print in their collections. (The winner gets 10% of sales revenues of the product.) Their blog is about youth culture, about cities that they have been to, music festivals and some other tips about life situations. “We believe this is a way to get connected with people and let them express what they think from the moment they vote, upload a photo or simply enjoy reading one of our blog posts.” So we are ready to see!