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Exclusive: Ira by Mathilda Bernmark

“A woman who cuts her hair is about to change her life.”
― Coco Chanel

 

Mathilda Bernmark teamed up with Berlin based model Ira of Iconic Management introducing her new short haircut. All shot on 35mm.

 

Hi Ira, thanks for last time, I had such a fun time shooting with you. You’ve been here in Berlin for a few weeks now, how do you like it?

Berlin has already become my second home. The atmosphere here is so unique – full of joy, comfort and lightness… You can’t really find it anywhere else. People are so nice and relaxed. I don’t want to leave!

Yes, I agree.. Berlin has that effect on many people. Where are you from originally?

Kazan, Russia.

Tell us about your new haircut!

My job as a model involves constant change, it’s one of its many advantages. You have to be able to adapt, not be scared of trying new things. And you get to let all your alter egos out! When the idea of a hair cut came up I rather wanted to shave it off than just cut it. You can’t convey to people at once who you are, but your style can give a hint. I like to go all in! It’s also perfect for hot summer days.

Thanks Ira, let’s shoot again soon!

 

CH 16

CH 19Mesh tank top, second hand Shirt dress, Mads Norgaard
CH 23Dress, Henrik Vibskov Sandals, Birkenstock

CH 27

CH 28

CH 7

CH 13

CH 33Dress, Stella McCartney

CH 1

CH 36
CH 38Silk dress, Michalsky
photo and styling @Mathbern – www.mathildabernmark.com
model @Irka_chiganaeva of with Iconic Management
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Hello from my planet! I love nature, freedom, dancing, traveling, music, reading, chilling, cats and the woods. What makes me happy is healthy food, a good night out, long walks in the forest and getting lost in the sound of nature.

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  10. What a striking editorial — shooting on 35mm gives the whole series such a raw, intimate quality that perfectly complements Ira’s bold new look. The Coco Chanel quote at the top sets the tone beautifully. Berlin really does seem like the right backdrop for this kind of fearless reinvention.

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  14. Shooting on 35mm was the perfect choice here — the grain and warmth of the film give Ira’s new look a timeless, almost editorial-meets-personal-diary feel. The pairing with Berlin’s free-spirited atmosphere comes through naturally in every frame.

  15. I really resonate with that idea of hair being symbolic of change. I remember cutting my hair when I needed a fresh start. It felt like a new chapter in my life. It’s amazing how something so simple can signify such a big change.

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  43. This is such a fascinating look at Ira. I was particularly struck by the detail about how Bernmark uses light and shadow to create such a strong sense of atmosphere; it really pulls you into the subject. I’m definitely going to revisit some of these images with that in mind.

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  51. Beautifully captured series — the 35mm texture and Ira’s new haircut give the whole shoot a raw, confident energy that feels very C-Heads. I especially liked the Berlin atmosphere in the interview; it adds personality without taking away from the images. Mathilda Bernmark really has an eye for quiet, expressive portraiture. If you enjoy creative visual ideas and playful self-expression, you might also like to explore Deltarune Prophecy Maker for something different and imaginative.

  52. Beautiful editorial — the new short haircut gives Ira such a strong, confident presence, and the 35mm look adds real warmth and texture. The Berlin mood comes through clearly in both the interview and the images, making the whole feature feel intimate and timeless. I also like how the styling supports the simplicity of the concept without distracting from Ira herself. For anyone who enjoys creative visual culture and wants something a bit different to explore, 格ゲー認知診断 is worth a look too.

  53. Love this feature—Mathilda Bernmark captured Ira’s new look with such a calm, confident energy, and the 35mm texture really makes the portraits feel timeless. The short hair suits her perfectly and gives the whole series a fresh edge. I also appreciate how the interview feels personal without losing the editorial polish. If anyone enjoys creative inspiration and visually driven storytelling, you might also like exploring Witch Hat Atelier Spell Maker for something equally distinctive.

  54. Beautifully shot — the 35mm look gives the whole series a timeless, intimate feel, and Ira’s new haircut really adds a bold, confident edge. I also like how the Berlin atmosphere comes through in the interview; it feels relaxed but still very editorial. For anyone inspired by portrait-driven visuals like this, the Photo to Line Art Converter is a great tool to turn photos into clean, stylized artwork. Worth a look if you enjoy creative image transformations.

  55. Beautiful series — the 35mm grain gives Ira’s new short haircut a timeless, intimate feel, and the Berlin mood really comes through in the portraits. I also like how the interview adds a personal layer to the fashion story instead of just focusing on the look. If you enjoy clean, creative media tools like this kind of visual storytelling, you might also find Online MP3 Tag Editor useful for quickly organizing and polishing audio metadata.

  56. Beautiful set — the 35mm grain, natural light, and Ira’s new haircut give the whole story a quiet confidence that feels very C-Heads. I also love how the interview adds personality without overexplaining the images. If you’re into creative tools as well as visual inspiration, I’ve been experimenting with Lofi Converter for a nice ambient vibe while browsing photo edits and moodboards.

  57. Love the raw energy of Ira’s new look and the 35mm grain—there’s something so timeless about a bold chop captured on film. It reminds me of how much a visual shift can redefine a story. Speaking of transformation, if you ever want to turn a mood board or a set of stills into a moving narrative with sound, I’ve been playing around with a tool that does exactly that: minimax3.com. It turns text and images into cinematic video clips with native audio, almost like giving your editorial a breathing trailer. Could be a fun way to extend this shoot’s vibe beyond the page.

  58. This editorial is a beautiful celebration of transformation and personal reinvention — something that resonates deeply with the way creative tools are evolving today. Just as Ira’s new look captures a bold shift in identity, AI-driven platforms are giving artists a new kind of freedom to experiment visually. If you’re inspired by this shoot and curious about turning your own text or image ideas into cinematic visuals, I’ve been exploring a tool at wan3video.app that turns prompts into film-like clips. It’s a fun way to extend that same spirit of change into motion. Worth a look for any visual storyteller.

  59. Beautiful editorial — the 35mm texture really suits the mood, and Ira’s new short haircut gives the whole series a strong, confident edge. I also like how the conversation keeps the focus on identity and change without losing that effortless C-Heads atmosphere. If you enjoy discovering playful, creative ideas online, you might also like Random Pokémon Generator — a simple way to spark a quick dose of inspiration and fun.

  60. Beautiful editorial — the 35mm look really suits Ira’s new haircut and gives the whole series a timeless, intimate feel. I also loved the way the interview captures her confidence and openness to change; it makes the portraits feel even more personal. If you enjoy creative visual storytelling and want to explore more ways to turn ideas into something original, you might like CreateMusic AI. It’s a great place to discover fresh inspiration and experiment with your own concepts.

  61. The Coco Chanel quote fits this shoot perfectly — Ira’s bold new cut really does feel like a visual statement about change and reinvention. The 35mm film adds a nice raw, personal touch to the whole series, especially with the mix of styling pieces. For anyone drawn to this kind of expressive transformation, exploring custom visual concepts beforehand can be a great way to test directions before committing — Tattoo AI offers a simple way to generate and compare design ideas.

  62. Ira’s got the right idea with that haircut! Change can be scary but totally refreshing. If you’re into style upgrades, check out this tool for managing all those tags on your music files. Just saying, it might help you get organized. MP3 Tag Editor

  63. Wow, I love Ira’s attitude towards change, it’s so refreshing! It’s like a haircut or even a dramatic change can really symbolize a new chapter in life, right? And hey, if you’re curious about keeping track of those BPMs while you’re out dancing, there’s a nifty tool you could check out here: BPM Detector. Who knows, maybe it’ll inspire you to dance like no one’s watching! Or, you know, like everyone’s watching and you just don’t care. 😂

  64. The 35mm film grain adds a lovely organic feel to Ira’s new cropped cut — it makes the whole series look raw and personal rather than purely polished. The contrast between the soft Berlin light and the sharpness of the haircut really stands out. For anyone pulling apart editorial images to study styling or composition, this layer separation tool can help break down those visual elements more easily: this layer separation tool

  65. The editorial vibe here is pure analog elegance — 35mm grain, Berlin’s effortless cool, and a bold chop that says more than words. It reminds me how much atmosphere matters in visual storytelling. Speaking of atmosphere, I’ve been experimenting with turning text and stills into moving scenes on minimax3.com — it adds that cinematic layer with native audio, almost like giving a photo its own soundtrack. For anyone who loved the mood of this shoot, it’s a fun way to push that feeling further. Nice feature either way.

  66. Love the editorial vibe of this shoot and the way Ira’s new cut completely transforms the frame — such a bold move that really pays off on 35mm. It reminds me how much a single creative choice can redefine a whole visual story. For anyone inspired by this idea of turning raw expression into something polished, I’ve been experimenting with a tool that generates full rap tracks from just a few lines of lyrics — beats, vocals, and all. It’s surprisingly fun to see your own words take on a new rhythm. Check it out at AI Rap Generator if you’re curious.

  67. Great feature — the 35mm grain and Ira’s bold chop really capture that Berlin energy. If you’re into clean, intentional edits like this, you might also want to check how AI text tools can subtly alter your writing without you noticing. I’ve been using a free tool at claudewatermarks.com to detect hidden Unicode watermarks and AI artifacts in text — super handy for keeping your content authentic, whether you’re writing captions or editing interviews. Worth a look if you’re curious about what’s really in your copy.

  68. Love the editorial energy here — the 35mm shots really capture that raw, in-between feeling of reinvention. It got me thinking about how voice, like a haircut, is part of how we present ourselves. If you’re ever working on a mood film or a personal project and need a natural-sounding voiceover without the studio hassle, I’ve been using this free text-to-speech tool that converts scripts into MP3s in seconds — perfect for quick drafts or even final cuts. Might be a handy addition to your creative toolkit: speechgeneration.net

  69. Loved this editorial — the 35mm grain really suits Ira’s new look, and that Coco Chanel quote sets the tone perfectly. It’s refreshing to see a stylist embrace such a bold change on camera. By the way, if you ever shoot text-based content or AI-assisted copy for a project, there’s a handy free tool at claudewatermarks.com that detects hidden Unicode watermarks from Claude-generated text. Might be useful for keeping your digital drafts clean and authentic. Keep up the great work!

  70. The 35mm grain and Ira’s fearless chop really capture that raw, transitional energy Coco Chanel talked about. It’s inspiring to see a model embrace such a bold change on film. Speaking of transformation, if you’re into turning striking stills like these into living, breathing moments, I’ve been experimenting with an AI tool that generates cinematic video from text or images, complete with native audio. It’s a fun way to extend the mood of a photoshoot. Check it out here: minimax3.com — great for creatives looking to push visual storytelling further.

  71. The editorial energy of this shoot really captures that spirit of reinvention—Ira’s new look is bold and refreshing. It reminds me of how creative tools are also evolving to help people express themselves in new ways. For instance, I recently tried an AI rap generator at airapgenerator.app that turns simple ideas into full rap tracks with beats and vocals. It’s a fun way to experiment with style and sound, much like how a new haircut can redefine a persona. Definitely worth a listen if you’re into music creation.

  73. Love the raw, authentic energy of this 35mm shoot—especially how Ira’s bold new haircut mirrors that fearless self-reinvention. Speaking of transformation: have you ever wondered how your heart rate reflects those subtle shifts in mood, energy, or even confidence? It’s fascinating how something as simple as a haircut can spark deeper physiological responses. If you’re curious about real-time, non-invasive heart rate insights—no apps, no wearables—check out HeartRateTap. Works straight from your phone camera. Perfect for moments when you want to pause, reflect, and truly feel what’s happening beneath the surface.

  74. Love the raw, authentic vibe of this 35mm shoot—such a powerful statement through transformation and self-expression. Speaking of meaningful changes, have you ever considered how your heart rate can reflect your inner shifts too? Whether you’re embracing a bold new look like Ira or just tuning into your body’s quiet signals, real-time heart rate awareness matters. Try our free, no-app heart rate detection tool—it works instantly in any browser: HeartRateTap

  75. Love the raw, authentic vibe of this 35mm shoot—reminds me how much our physical state reflects inner shifts (like Ira’s bold haircut!). Speaking of awareness: tracking subtle physiological changes—say, heart rate variability—can offer surprising insights into stress, recovery, and even creative energy. If you’re curious about real-time biometric feedback that fits seamlessly into daily life, check out HeartRateTap—no wearables needed, just your phone camera and 30 seconds. Great companion to moments of transformation, whether you’re chopping inches off your hair or diving into a new chapter.

  76. The 35mm film aesthetic here is timeless—that raw, unfiltered texture is something digital still struggles to replicate. Ira’s bold transformation really captures the spirit of reinvention through style. For those of us who love experimenting with visual identity, tools like this AI image generator offer a different kind of creative freedom—up to 4K resolution with 16 aspect ratios for mood boards, concept shots, or just exploring new looks without the commitment. Different medium, same impulse to transform.

  77. Ira’s bold transformation really resonates—that Coco Chanel quote about cutting your hair changing your life feels especially true here. The 35mm shots capture such raw, authentic energy. It’s inspiring how a simple change can shift your entire creative direction. Speaking of fresh creative tools, I’ve been experimenting with image25.online for AI image generation and editing. It’s fast, detailed, and great for visualizing bold style concepts or moodboards before a shoot. Worth checking out if you’re into visual storytelling.

  79. Ira’s fearless approach to reinvention really resonates. Just like a bold haircut can signal a new chapter, music lets you express all your alter egos too. If you’re feeling creative, AI Rap Generator turns your ideas or lyrics into full rap songs with beats, vocals, and downloadable MP3s — totally free. Whether you’re a model, artist, or just experimenting, it’s a fun way to let a new side of you out. Give it a try!

  80. What a beautiful feature — Ira’s bold new look really captures that spirit of reinvention. The 35mm shots have such a raw, authentic feel that fits the story perfectly. It’s inspiring how a simple change like a haircut can signal a whole new chapter. Just like Ira embracing change, I recently discovered a tool that transforms the way we create audio: SpeechGeneration turns any text into natural-sounding voiceovers and lets you download them as MP3s for free. Whether you’re narrating a fashion film or adding audio to a creative project, it’s a game changer. Keep the inspiring content coming!

  81. Ira のショートヘアが「スタイルで人に伝わるもの」という話に響いていて、身近な鳥の姿も季节や場所で変わるのと似ているなと感じました。Birdly Yard のような州別フィールドガイドがあれば、庭で見かける鳥の特徴をすぐに紐づけられて、身近な自然との会話がもっと深まりそうです。

  82. This editorial has such a distinct mood — the 35mm grain and that Berlin light really carry the story. It’s a great reminder that strong visual work depends on texture, detail, and atmosphere, not just the subject. I’ve been experimenting with AI image generation lately, and getting that same level of depth and realism is tough. gpt-image2.art has been impressive for photorealistic output and crisp text rendering, which is rare. Worth checking out if you’re into pushing visual boundaries.

  83. Loved this intimate interview — the Coco Chanel quote fits Ira’s new crop perfectly, and Mathilda’s 35mm film aesthetic gives the whole story such a warm, timeless feel. Ira’s point about style as a way of expressing the self really resonates; a bold cut or a striking accessory can say so much. Speaking of which, if you enjoy pieces with clean geometry and warm golden tones, we’re Lumerune and our Golden Citrine Ring with a princess-cut stone is worth a look.

  84. Love the Coco Chanel quote and how Ira talks about transformation through a haircut — that idea of reinvention is exactly what drew me to AI video lately. I’ve been using Kling Flash to turn simple photo uploads into cinematic clips with native sound, and the Kling 3.0 Turbo model is impressively fast. It’s a fun creative tool for anyone into visual storytelling like this shoot.

  85. The 35mm film aesthetic here is stunning — that raw, intimate texture is exactly the kind of visual mood I chase in my own work. What Mathilda captures in stills, I try to bring to motion. I’ve been using Kling 4 for text-to-video and image-to-video with native audio, and it’s the closest I’ve found to that cinematic 35mm feel in AI generation. The newest Kling engine is open to third-party sites now, worth checking if you’re into translating this kind of editorial vibe into short clips.

  86. The Coco Chanel quote sets the perfect tone for this feature—there’s something undeniably cinematic about a woman reinventing herself through a bold haircut. Mathilda Bernmark’s 35mm shots of Ira capture that quiet transformation beautifully, and it got me thinking about how we translate those fleeting moments of change into motion. I’ve been experimenting with Kling 4 Flash, an independent AI video workspace that turns written briefs and still images into moving scenes—it feels like a natural next step for visual storytellers who want to bring that same raw, intimate energy from a photo series into short-form video. Worth exploring if you’re into mood-driven visuals.

  87. Coco Chanel was right about haircuts, and Ira’s story is proof that bold change can feel liberating. This shoot captures that energy beautifully on 35mm. I find the same joy in creative transformation, which is why I’ve been exploring Demucs Online — it splits any song into clean vocals, drums, bass and other stems using AI on cloud GPUs, no Python or setup required. Whether you’re remixing or just curious, it’s a fun way to deconstruct music the way Mathilda deconstructs style.

  90. アイコニックマネジメント所属のIraさんがベルリンでショートヘアにしながらも「楽しさ・快適さ・軽やかさ」を大切にしているトーンが伝わってくる撮影でした。 God of War Laufey のキャラクタープロフィールのように、髪型の変更が新たな側面を提示する象徴になり得る点が興味深いです。

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C-Heads Volume 38