“A woman who cuts her hair is about to change her life.”
― Coco Chanel
Mathilda Bernmark teamed up with Berlin based model Ira of Iconic Management introducing her new short haircut. All shot on 35mm.
Hi Ira, thanks for last time, I had such a fun time shooting with you. You’ve been here in Berlin for a few weeks now, how do you like it?
Berlin has already become my second home. The atmosphere here is so unique – full of joy, comfort and lightness… You can’t really find it anywhere else. People are so nice and relaxed. I don’t want to leave!
Yes, I agree.. Berlin has that effect on many people. Where are you from originally?
Kazan, Russia.
Tell us about your new haircut!
My job as a model involves constant change, it’s one of its many advantages. You have to be able to adapt, not be scared of trying new things. And you get to let all your alter egos out! When the idea of a hair cut came up I rather wanted to shave it off than just cut it. You can’t convey to people at once who you are, but your style can give a hint. I like to go all in! It’s also perfect for hot summer days.
Thanks Ira, let’s shoot again soon!
Mesh tank top, second hand Shirt dress, Mads Norgaard
Dress, Henrik Vibskov Sandals, Birkenstock
Dress, Stella McCartney
56 comments
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What a striking editorial — shooting on 35mm gives the whole series such a raw, intimate quality that perfectly complements Ira’s bold new look. The Coco Chanel quote at the top sets the tone beautifully. Berlin really does seem like the right backdrop for this kind of fearless reinvention.
I really appreciate you highlighting the details of Ira’s “Total” collection. The way you described the use of color really resonated with me!
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Shooting on 35mm was the perfect choice here — the grain and warmth of the film give Ira’s new look a timeless, almost editorial-meets-personal-diary feel. The pairing with Berlin’s free-spirited atmosphere comes through naturally in every frame.
I really resonate with that idea of hair being symbolic of change. I remember cutting my hair when I needed a fresh start. It felt like a new chapter in my life. It’s amazing how something so simple can signify such a big change.
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This is such a fascinating look at Ira. I was particularly struck by the detail about how Bernmark uses light and shadow to create such a strong sense of atmosphere; it really pulls you into the subject. I’m definitely going to revisit some of these images with that in mind.
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This is such a fascinating look at Ira. I really appreciated the detail about how Mathilda Bernmark explored the concept of “total” representation through her work. It made me think differently about how we perceive completeness.
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This is such a fascinating look at Ira. I was particularly struck by the detail about how Mathilda Bernmark captures the subtle shifts in light throughout the day – it really brings the subject to life. It makes me want to spend more time observing the world around me.
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Beautifully captured series — the 35mm texture and Ira’s new haircut give the whole shoot a raw, confident energy that feels very C-Heads. I especially liked the Berlin atmosphere in the interview; it adds personality without taking away from the images. Mathilda Bernmark really has an eye for quiet, expressive portraiture. If you enjoy creative visual ideas and playful self-expression, you might also like to explore Deltarune Prophecy Maker for something different and imaginative.
Beautiful editorial — the new short haircut gives Ira such a strong, confident presence, and the 35mm look adds real warmth and texture. The Berlin mood comes through clearly in both the interview and the images, making the whole feature feel intimate and timeless. I also like how the styling supports the simplicity of the concept without distracting from Ira herself. For anyone who enjoys creative visual culture and wants something a bit different to explore, 格ゲー認知診断 is worth a look too.
Love this feature—Mathilda Bernmark captured Ira’s new look with such a calm, confident energy, and the 35mm texture really makes the portraits feel timeless. The short hair suits her perfectly and gives the whole series a fresh edge. I also appreciate how the interview feels personal without losing the editorial polish. If anyone enjoys creative inspiration and visually driven storytelling, you might also like exploring Witch Hat Atelier Spell Maker for something equally distinctive.
Beautifully shot — the 35mm look gives the whole series a timeless, intimate feel, and Ira’s new haircut really adds a bold, confident edge. I also like how the Berlin atmosphere comes through in the interview; it feels relaxed but still very editorial. For anyone inspired by portrait-driven visuals like this, the Photo to Line Art Converter is a great tool to turn photos into clean, stylized artwork. Worth a look if you enjoy creative image transformations.
Beautiful series — the 35mm grain gives Ira’s new short haircut a timeless, intimate feel, and the Berlin mood really comes through in the portraits. I also like how the interview adds a personal layer to the fashion story instead of just focusing on the look. If you enjoy clean, creative media tools like this kind of visual storytelling, you might also find Online MP3 Tag Editor useful for quickly organizing and polishing audio metadata.
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