It’s important to be there for people.

That’s the message PURGE and DEIV are trying to get across on their latest collaboration. There should be no overthinking “Never Let This Go”. Although it’s club-ready and packed with hook, under the production lies a universally relatable cry for empathy towards each other. Paired with a cinematic and exhilarating new video, it eloquently paints the picture that everyone faces the same realities. Today C-Heads brings you the exclusive premiere of that new video directed and produced by DEIV’s own Efileno Media alongside David Guillermo and Carlos Perez.

“Our goal is to reach at least one person and help at least one person struggling with depression and suicidal thoughts.”

“This video and song are the first of many projects that I want to express awareness of mental health and other social issues that everyday people go through. The initial reaction we got from the video was that it was pretty hard to watch but that’s the reality of people’s lives. Our goal is to reach at least one person and help at least one person struggling with depression and suicidal thoughts.”

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