“The idea of modelsinthemorning is to return to the natural beauty of women. Getting away from digital manipulation, body alterations and fall back in love with women as they are.”

What a wonderful project! Photographer Asher Moss a.k.a. Basement Fox caught our attention with his raw and mellow work of beautiful models captured in intimate and natural moments. His images bring across a very sensual, sexy and playful feeling with sunkissed bodies and confident charisma. We got completely absorbed in all his expressive work and wanted to know more.

When did you start modelsinthemorning? And what´s the idea behind?

About a year ago. The idea is to return to the natural beauty of women. Getting away from digital manipulation, body alterations and fall back in love with women as they are. That’s why at first i shot it exclusively on film.

In an interview you said: ” if you don’t grow, you die.” Is this something you only connect to you as an artist – or in general?

That’s a life philosophy.

You also told that you have an obsession with the sixties and seventies. What are the good things of this time. And what do you think is much better nowadays?

One of my favorite quotes ever was by Abbie Hoffman “the ’60s are gone, dope will never be as cheap, sex never as free, and the rock and roll never as great.” Evidently i take this way too seriously. What’s better today? I’ll have to get back to you on that.

A good image has to…

Speak to someone. By someone, i mean some, 1.

When is a woman beautiful in your eyes?

All the time. All women have beauty whether it’s hidden or right out there in front of you.

The most important thing in life is?

Awareness.

Where do you see yourself in a few years?

In Europe shooting, writing and making love in a spanish village.

www.basementfox.com
www.modelsinthemorning.com
instagram.com/basementfox#