“The resulting images are as much about resistance as exposure, the model determines how much, or little, of themselves they give over to the camera. They explore how tattoos can give a true insight into a person’s inner self, or can be used as armour to protect the bearer from those who can’t get past judging what’s on the surface.”

Skin Deep is a project initiated by photographer Danny Baldwin, who wanted to document the seismic mood change within the fashion industry and the shift of agencies from representing only models with no tattoos to building entire campaigns around the elaborately inked. “Encouraging acceptance and celebrating individuality, Skin Deep features 100 black and white nude images of professional tattooed male models, shot in square format against a stark black, signature background. Curated over a year, it brings together new and established models across a range of ages, backgrounds and ethnicities, all with one thing in common – their inked skin. Thought provoking and ground breaking, Skin Deep holds up a mirror to the fashion industry and explores how tattoos act as window or a shield to the bearer’s soul.” Now the next step is to create an exhibition out of it and as everything so far is completely self-funded the artist calls out for some support to realize his vision. To read more details about it please go here.