“Through my brand I would like to express fearlessness and sincerity.”
explains Amanda Litzinger, the creative head behind Stickybaby, a hand made clothing & accessories line based in Brooklyn, New York. Together with sewing assistance from Darlyn in Manhattan, Amanda has created something out of her passion for fashion, the only thing she could rely on brightening up her day when she was in high school. But the story started way earlier already. “I was raised in Arizona, the middle daughter of three. We are all very close in age and raised each other- laughing every minute and always using our imaginations. My parents had their own construction business, maybe this is considered artistic. My mother was an intense ballerina and from her I think I inherited my discipline and creativity. As a child I am told I would change my outfit 20 times per day and I would describe to my mother in full detail the outfit I was thinking of in my head. She always helped me achieve it wether from borrowing something from her or pulling out scissors and making it. She taught me to sew.” Enjoy the little chat we had with her and the images shot by Maya Kibbel with model Cait Durra.
What inspired you to start your own clothing – line?
When I was in high school I began making over sized hair bows and selling them. The business was called Meet Your New Beau. Also during high school I would make my own clothes and dresses for the formal dances, always incorporating a theme. For me school was very dull and I felt imprisoned and unhappy. I had low self esteem because I wasn’t good at it and I chose not to pay attention to this. Fashion/ my outfits were the only thing I could rely on to brighten up the day. Some people mocked me and this made me even more withdrawn. I always wanted to be a designer, since I was wee and describing my ideas to my mother. I have had Stickybaby for 5 years now.
What message do you want to give through your line?
Through my brand I would like to express fearlessness and sincerity. For me, I can be overly judgmental sometimes but I aways appreciate genuiness and originality more than anything. In my opinion to stay unique and true to yourself is the truest sense of bravery. In fashion and media it can be easy to be influenced and I like to encourage fashion-lovers not to be fooled and to steadfastly discover your self.
How does living in Brooklyn inspire how you live?
Living in Brooklyn we are surrounded by passionate young creatives. For me this just means remaining withdrawn, my craft is so important to me to the point that I am not overly-eager to collaborate or share my ideas. My brand is both my livelihood and my soul’s expression so I basically work 24-7.
True love to me is when there is nothing to gain and yet you still give yourself completely. For me I have only seen this in family.
Images by Maya Kibbel
Model: Cait Durra
Fashion by Stickybaby